nature

THE “RED GOLD” SAFFRON OF TALIOUINE

Known as red gold, saffron, which is considered the most expensive spice in the world, in addition to flavoring dishes with a Michelin star, now displays all its anti-aging properties in cosmetics.

With a high concentration of glycan, saffron, in addition to being an antioxidant, soothing leaves the skin soft and hydrated, clean and free of impurities and acne. It is rich in flavonoids, has anti-wrinkle and anti-blemish properties.

The origin of "red gold" saffron

It is a dye, a cosmetic, a natural medicine and, of course, a luxury good. We are talking about saffron, the most expensive spice in the world, but also the most powerful, versatile and even mythological. Saffron has been known since ancient times and has always been a symbol of luxury.

It is of oriental origin and its name comes from the Arabic word “asfar”, which means yellow. In the ancient eastern villages, saffron was associated with royalty and the rites of fertility, abundance and strength. Saffron is a very old beauty secret. In earlier times it was used to make lipstick and perfumes.

In the history of beauty

In Egypt, Cleopatra bathed in saffron-flavoured mare’s milk before an evening of love. The Romans burned saffron like incense and Venetian women in the 16th century used this spice to give their hair a shade worthy of a Titian painting.

It was also used by the Arabs for its anaesthetic and antispasmodic properties, and it is believed that it was they who introduced the cultivation of the flower into Spanish territory.

Today it still forms part of some beauty rituals of Moroccan women, which have been passed down from generation to generation, who mix it with roses, argan oil and henna to moisturize, illuminate and soften the skin and hair.

Magical properties of saffron

In NATURALISVITAE we use saffron in our cosmetics because of its magical properties and because of its glycans content since this substance is in charge of the cellular regeneration. The application of cosmetics with saffron helps to clarify and rejuvenate the skin and is also useful for removing pimples.

Another of its secrets is that the crocine caroteinica, present in saffron, acts as a natural barrier against free radicals, and controls the enzyme tyrosinase, responsible for spots. Saffron is also good for hair, giving it softness and shine.

The price of saffron is high, it is more expensive than gold itself. It has always been so and constantly because of its complicated process of cultivation, harvesting and handling. It is a difficult flower to grow.

It is a triploid plant that needs the hand of man to reproduce and develop. It takes two years to flower each bulb and normally gives only one flower. And up to 250,000 flowers are needed to make one kilogram of saffron. That’s why it’s now the most expensive spice in the world.

The delicacy of the saffron flower

The flowers grow very low in the ground and are picked by hand first thing in the morning before they open. It must be done this way so that rain, ice or sun cannot spoil them. Once the harvest is done, we find a flower that only has three stigmas.

The saffron has to be separated from the flowers by hand with great care during the twelve hours following the harvest. A product that is produced by small groups of Moroccan women in the most primary and artisan way possible. All these factors make saffron a limited edition spice by nature.

Social support project of NaturalisVitae

All this delicate work is done mainly by women’s cooperatives. From our NaturalisVitae support project we contribute with our grain of sand. Beyond working with them, we want to contribute to improve their lives and those of all their families. We can achieve our goal with the help of all our clients.

With each purchase made by our clients, we dedicate one euro to the development project of these working women. From Naturalisvitae we believe in a trade model in which all the working and development conditions are optimal. We take care of both our clients and our suppliers. Only in this way we ensure that we work as a strong, united and committed team.